Technological advances and the proliferation of new uses have led to a boom in the need for virtual solutions. This upheaval raises many new questions: which events can be transposed? Are they all transposable? What are the advantages compared to live events? What new possibilities does digital technology offer? You have questions, we have answers.
Companies have many needs for digital solutions, both internally and externally: communication, meetings, organisation, customer relations, company life, to name but a few.
The virtual organisation of each of these events is often easier to set up, less expensive and more eco-responsible than in person.
Above all, digital technology allows the company to continue its activity, its communication, its external relations and its social activities, often with certain added values.
Beyond this necessary and sometimes urgent transformation, these steps forward set the stage for a one-way journey, a new paradigm. Implementing these solutions not only guarantees the continuity of the company, it also accelerates its deployment in the digital dimension, the new continent, this virtually unknown territory..
1.1 In-house events
In their internal applications, virtual events help to maintain intra-company communication as well as its structural vitality and maintenance. It is effectively the backbone of the organisation that is at stake. In addition, planning is naturally facilitated by not having to find a physical location and avoids dependence on each other’s agendas. While the events are virtual, the payoffs are real.
- Virtual trade fairs offer exhibitors the opportunity to develop their communication with a wider audience as well as with potential customers. Today’s resources can bring a genuine sense of realism to events that may have seemed artificial only a short time ago.
- Virtual seminars, parties and company anniversaries contribute to the good image of the organisation, strengthen team cohesion and help to alleviate the side effects of teleworking such as loneliness and social anorexia. Or help to enhance the therapeutic dimension of team building.
- Virtual meetings make it possible to hold meetings that are necessary for the smooth running of the company, such as annual general meetings. They are also likely to ” smooth out ” certain sensitive aspects such as the length of time a person speaks and the frequency of their participation.
- Individualised spaces give the company new possibilities for meetings with current or potential investors or customers. In this context, the realism and quality of these spaces can be a real asset in terms of building confidence and credibility.
1.2 External events
Outward-looking corporate events are intended to serve as a mouthpiece, to maintain and strengthen the company’s presence among various audiences, to showcase its dynamism and to publicise its achievements and innovations. As a bonus, the portability of these events allows for potentially universal accessibility, which increases their reach and effectiveness.
- Press conferences give the company media visibility and provide a suitable medium for external communication.
- Virtual conferences, or digital learning, relay expert opinions on a given subject for communication and/or training purposes.
- Virtual product launches take advantage of the vast possibilities of dissemination offered by social networks and online media to large or targeted audiences, which are themselves likely to relay them again and produce a snowball effect.
- Virtual job fairs, for example, provide a convenient way to meet candidates from all walks of life in a designated and controlled setting.
- Showrooms enable the company to present its offers and products through interactive media or 3D virtual objects.
Events for the general public
Virtual events for the general public are a way of massively disseminating the company’s messages, cultivating and enriching a more modern and responsible public image. Because digital often means lower costs and a smaller carbon footprint. There is a growing demand for virtual cultural events. This demand is accompanied by a great improvement in the offer. The rise of immersive technologies, in particular, allows for more memorable experiences and sensations than traditional events.
- There are more and more concerts, festivals, exhibitions and virtual visits to museums and monuments. We are seeing that the immersive dimension provides real moments of excitement and enjoyment. Companies therefore find excellent opportunities for their sponsorship.
- Inaugurations and virtual open days allow any given organisation to remain open and active at all times, regardless of distance or time constraints.
- Virtual conventions on unifying themes generate a real mix of visitors and speakers, seemingly unrelated to the activity or nature of the company. The company derives many benefits from this, whether it be for its public image or for highlighting its actions and the staff involved
For today and tomorrow
Virtual events are therefore neither a fashion nor a gadget: they are a permanent solution. They allow the company or organisation to be in phase with the evolution of practices and – thanks to the new and varied possibilities offered by the latest technologies – to even exceed expectations.
In short, to be part of a future that is already omnipresent, without sacrificing anything in the process.